

Our Brand Story
Bahrain makes a trip more personal
It is a place that you don't just visit, you feel
The Bahrain experience is delivered by its people
Bahrain is authentic, hospitable, modern and boutique
Brand Objectives
Support the investment in tourism infrastructure
Protect and increase tourist arrivals (KSA and regionally)
Launch Bahrain Tourism internationally
Unify Bahrain’s tourism and hospitality sector under a single proposition
Increase tourism FDI
Target Audiences
GCC Nationals
(in particular from KSA and Kuwait)
GCC Expats
Event organisers
(GCC and beyond)
Travel trade
China and India
Other International markets
(Russia, Europe, US)
Media and Influencers
Bahrainis
The Brand Design
Has a personal touch as if it flows from a human hand
Combines the modern sophistication of Bahrain, with its warmth and welcome
Conveys the relaxed and effortless atmosphere of Bahrain
Resonates and creates a feeling of connection
Brand Design Guideline Click Here