Our Brand Story

• Bahrain makes a trip more personal
• It is a place that you don't just visit, you feel it
• The Bahrain experience is delivered by its people
• Bahrain is authentic, hospitable, and modern

Brand Objectives

• Support the investment in tourism infrastructure
• Protect and increase tourist arrivals (KSA and regionally)
• Launch Bahrain Tourism internationally
• Unify Bahrain’s tourism and hospitality sector under a single proposition
• Increase tourism FDI

Target Audiences

• GCC Nationals
  (in particular from KSA and Kuwait)
• GCC Expats
• Event organisers
  (GCC and beyond)
• Travel trade
• China and India
• Other International markets
  (Russia, Europe, US)
• Media and Influencers
• Bahrainis

The Brand Design

• Has a personal touch as if it flows from a human hand

• Combines the modern sophistication of Bahrain, with its warmth and welcome

• Conveys the relaxed and effeortless atmosphere of Bahrain 
• Resonates and creates a feeling of connection 
  
  

Brand Design Guideline Click Here