Tourism Identity


Our Brand Story
- Bahrain makes a trip more personal
- It is a place that you don't just visit, you feel it
- The Bahrain experience is delivered by its people
- Bahrain is authentic, hospitable, and modern
Brand Objectives
- Support the investment in tourism infrastructure
- Protect and increase tourist arrivals (KSA and regionally)
- Launch Bahrain Tourism internationally
- Unify Bahrain’s tourism and hospitality sector under a single proposition
- Increase tourism FDI
Target Audiences
- GCC Nationals
(in particular from KSA and Kuwait) - GCC Expats
- Event organisers
(GCC and beyond) - Travel trade
- China and India
- Other International markets
(Russia, Europe, US) - Media and Influencers
- Bahrainis
The Brand Design
- Has a personal touch as if it flows from a human hand
- Combines the modern sophistication of Bahrain, with its warmth and welcome
- Conveys the relaxed and effeortless atmosphere of Bahrain
- Resonates and creates a feeling of connection
Brand Design Guideline Click Here